TheReadyStore.com

Project Overview

Wanting to improve the results of their PPC campaign, we worked with TheReadyStore.com from mid December 2008 through April of 2009. During this time we quickly established accurate analytics and stats tracking (which was not present previously) so that we could calculate a simple ROI from Adwords and more effectively target the campaign.

After several weeks of keyword and market research we launched the new campaign in the last week of January, 2009. The results were immediate and continued to grow as we made changes to the campaign, peaking out at an ROI of over 1700% (see graph).

Due to the added profitability of the new Adwords campaign and its targeted traffic, The Ready Store was able to grow its business in other areas as well.